Werner makes a splash with speedboat giveaway at NMBS
Posted by: Amy Beckingham-Wells 9th June 2026
A pair of lucky customers are preparing to make waves this summer after winning an original Fletcher speedboat in a major giveaway hosted by Werner, the leading manufacturer of ladders and access equipment.
The prize draw formed part of Werner’s biggest-ever presence at this year’s NMBS exhibition and saw Dean and Jay McFadden of specialist tool distributor DJM Direct, based in Nelson, Lancashire, announced as the lucky recipients following two action-packed days at Coventry Building Society Arena.
The speedboat prize draw was open to visitors who placed orders over £500 with the Werner team during the exhibition, generating excitement across the merchant sector and continuing the company’s tradition of memorable NMBS giveaways following the successful giveaway of a classic Ford Escort XR3i in 2022.
Speaking of the win, Jay McFadden said: “We’re absolutely over the moon to have won the boat; it’s an amazing prize! With friends and connections in Abersoch, we’ve got the perfect place to use and store it, so it’s going to mean lots of family days out and great memories. As a family-run business ourselves at DJM Direct, we really appreciate how well everything has been handled – huge thanks to the Werner team for such a great experience from start to finish!”
Bushra Imtiaz, Head of Marketing, UK, at Werner, said: “This year’s NMBS Exhibition was a real success for Werner, and we were absolutely thrilled by the response to the speedboat giveaway and visits to our stand across the duration of the show. The exhibition is always an important opportunity for us to connect directly with independent merchants from across the UK, strengthen relationships and showcase the innovation behind our product range.
“Congratulations again to Dean and Jay on winning the Fletcher speedboat; we hope they enjoy every minute out on the water.”
To find out more about Werner, please visit: https://www.wernerco.com/uk
