WD-40 Company reveals new look Specialist® range

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  Posted by: electime      15th December 2021

WD-40 Company has listened to tradesmen and women across the country, and redesigned its Specialist product range to mirror the iconic, and instantly recognisable design of its WD-40 Multi-Use Product. By creating a coherent look across the entire brand, WD-40 are hoping to help busy professionals to easily and quickly select the right Specialist product for every task in hand.

Early research indicates that by bringing the Specialist range in line with the iconic WD-40 branding, professionals were instantly 26% faster at finding the product they were searching for when browsing either online or in store.

A firm favourite among trades people, mechanics and engineers around the world, the WD-40 Specialist line was first launched in 2011 to provide a professional-grade range of lubricants, greases and cleaners for use in industrial settings. From October 2021, each of the ranges’ nine products – High Performance White Lithium GreaseLong Lasting Spray GreaseAnti-Friction Dry PTFE Lubricant SprayHigh Performance Silicone LubricantFast Drying Contact CleanerFast Release Penetrant SprayFast Acting Degreaser SprayMulti-Purpose Cutting Oil and High Performance PTFE Lubricant – will feature a new typeface with simplified messaging, featuring the stand-out icon and bold colours.

With tradespeople spending on average 46 hours per week on the job1, time is precious, and products have to perform. Whilst the WD-40 Specialist range cans have been given a face-lift, the high-quality, tried and tested formulas inside remain the same. Known for superior performance, and respected within the trade industry, each product has been scientifically designed, meaning when it comes to getting the job done right, you can rely on WD-40 Specialist.

Kal Kozomos, Digital E Commerce Manager at WD-40 UK, commented:

“Our range of Specialist products have been constantly evolving since we originally introduced them in 2011. All have been developed for specific needs within the professional and industrial environment.

“When we surveyed our customers on how we could make further improvements, the feedback was that the products themselves were faultless, but they often found it difficult to differentiate between our cans, and the others on the shelf. Bringing the design of our Specialist cans in-line with Multi-Use Product, which is instantly recognised around the world, seemed the obvious solution – and one that has had an instant effect.”

Each product’s new can is fitted with Spray-2-Ways technology, and a Smart Straw, enabling broad coverage for heavy duty use along with precision application for those hard-to-reach areas, minimising over spray and waste. The innovative 360-degree valve allows the product to be conveniently used in any direction, even upside down, with no compromise on performance or results.

So, whether you work in the automotive sector, construction, agriculture or industry, or you’re a keen DIY’er, WD-40’s Specialist range continues to set the standard in lubricants, greases and cleaners, making easy work of even the toughest of jobs.

To find out more about the complete WD-40 Specialist range, visit here.