Sheffield electrical wholesaler charges ahead with ecommerce expansion after key role on high profile sports projects

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  Posted by: electime      6th February 2020

Sheffield-based electrical control and automation wholesaler Burnand XH’s switch to ecommerce is surging forward.

Its online store at now tops 20,000 products – and orders are coming in from across the country, enjoying a boost following its involvement with high profile projects at Tottenham Hotspur football club and the All England Lawn Tennis Club at Wimbledon.

The electrical wholesaler is stepping up and diversifying its operations as it grows from the roots of its traditional past.

It can also reflect on the key role it played in high-profile control and automation projects won by its parent group, SCX: the retractable roofs for Wimbledon’s top two tennis courts; and the world-first dividing retractable pitch at Tottenham Hotspur’s new stadium.

In both instances, Burnand XH sourced and supplied the control and automation components, including several bespoke parts engineered to solve specific challenges on these iconic projects.

The company stocks electrical components and accessories from a wide range of industrial automation manufacturers. It is one of only four Schneider Electric-certified Industrial Automation Distributors in the UK.

Historically, its customers were situated across Yorkshire and Lincolnshire, local to its trade counters in Sheffield, Hull and Scunthorpe.

“That’s now changing, and quickly too. We are getting orders from new customers right across the UK, from Scotland to Cornwall. These are places we wouldn’t have reached through our traditional sales channels,” says SCX group marketing manager Darren Falkingham.

“Passing the 20,000-product mark is a significant milestone. We’re working to add new products and manufacturers as quickly as we can, while maintaining the outstanding level of service that customers expect of Burnand XH.

“Ecommerce is a step-change in our business model, and we’re aiming high. The target is to deliver an online catalogue of a quarter of a million products.”

The company became part of the SCX group in 1987 following its purchase of Burnand Components, a firm with a long Sheffield industrial heritage stretching back to the late 19thcentury.

Burnand XH provides expert advice and technical support to its customers by telephone and email, as well as through the new ecommerce site. It offers a comprehensive range of control and automation products encompassing all the major brands for electrical, electronic, pneumatic and electromechanical applications.

It also continues to operate trade counters in Sheffield, Scunthorpe and Hull, while its training centre in Tyler Street, Wincobank, Sheffield, highlights its range of Schneider Electric products.

Visit Burnand XH’s ecommerce site at: