NEW CORPORATE IDENTITY FOR ERANews
Posted by: electime 26th February 2018
UK’s home security specialist, ERA, has unveiled a brand new corporate identity.
Whilst retaining the integrity of the well-known existing logo, the new mark, which incorporates the ‘Total Security’ strapline, encompasses ERA’s strength in design and innovation, as well as helping to elevate the brand.
Tania Tams, head of marketing at ERA, said, ‘The new logo reflects our commitment to ERA’s ‘Total Security’ concept, which covers our traditional product range as well as our exciting smart home products.
‘We have a confident approach to the market and a desire to work more collaboratively with our customers. As such, we will be adopting a more fluid approach to logo usage, giving customers the freedom to use our resources, including the logo and imagery.’
The new identity will be introduced across ERA’s range, including packaging, merchandising and other collateral during the coming months.