LUCECO LAUNCHES ePORTAL FOR WHOLESALERS
Posted by: electime 6th August 2024
In its latest step towards an ever more seamless and straightforward customer experience, leading lighting and electrical accessories company, LUCECO GROUP, which includes the BG, Masterplug and D-Line brands, has launched an online ordering portal for wholesalers and independent retailers. Simply called the ePortal, it provides easy self-service ordering across the full Luceco product portfolio, enabling customers to review all brands through one site, check stock availability and purchase quickly.
Created for wholesaler / independent resellers, this great new ‘all in one’ ordering site allows account customers to check stock availability of any Luceco, BG, MP or D-Line product, see their unique dedicated pricing and place orders at any time of day or night.
ePortal was designed with the customer at the forefront; the aim being to give customers an alternative to phoning in orders and a broader range of information at their fingertips to support any ordering or tenders, where up-to-date, accessible information is critical.
“Ability to view the full range of lighting, wiring accessories, portable power and cable accessories within one site is hugely beneficial to customers and having all the relevant information to hand makes life much less stressful; from product availability and dedicated price file to detailed product specifications and downloadable datasheets,” said Lyndsey Martin, Head of Operations.
ePortal has included some additional time-saving features, which are already being utilised by many customers who buy similar products regularly, such as the ability to repeat previous orders, or to bulk upload a parts list which can create a basket of products. Lyndsey continued, “The quick ordering functions are straightforward to use and save precious time for customers. For anyone who may be slightly nervous about this, there are several quick checks in place before any orders are submitted, so it is difficult to go wrong.”
In addition to the ordering functionality, Luceco placed a lot of importance on the management tools as well. Luceco customers can see account history and track deliveries, invoices or POD’s. Even more impressive is that the site can offer tailored user experience by customer, depending on requirements. For example, access can be personalized to different users within a business, so elements such as pricing or credit limits can be visible to some users and not others.
Lyndsey added, “We value our customer relationships so the ePortal is just another channel to give customers greater flexibility in ordering; it will support the strong relationships we have today, not replace them. The customer services team are still available by phone as usual, but they can also be reached via the Chat Function during working hours so customers who find this method of communication easier whilst dealing with a busy customer counter, can rely on someone being close to hand.
Simplicity, efficiency, and innovation
“We’ve invested a lot of time in ensuring that working with Luceco is both efficient and super-easy. The new ePortal has been trialled successfully with a wide selection of electrical wholesalers and retailers over the last six months and we’re confident that this is a system that our customers will find convenient, intelligent, and enjoyable to use.”
The ePortal is open to existing account customers, but wholesalers and independent retailers who do not currently have an account can register for ePortal access. The set up process will be around creating a credit account and assigning a dedicated area sales manager to get in touch. As part of the account step up, there are user guides as well as onboarding training. Luceco’s dedicated ePortal manager is also happy to run 1-2-1 or team training for new and existing customers.
Wholesalers and independent retailers can view and sign up to the new service via: https://eportal.luceco.com/, or if they want more information they can speak to their customer services contact or their local ASM.
The Luceco Group, which includes SyncEV, Luceco Lighting, BG Electrical, Masterplug and D-Line brands has over eighty years of industry experience and is internationally recognised as a market leader across all key electrical products.
