IronmongeryDirect and ElectricalDirect unveil new brand identities

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  Posted by: electime      23rd March 2021

Leading specialist trade suppliers, IronmongeryDirect and ElectricalDirect have launched new brand identities, both featuring a new customer focused strapline – Trusted to deliver, to reflect the businesses ongoing dedication to delivering an exemplary customer experience.

The bold, new look for IronmongeryDirect and ElectricalDirect has been designed to refresh and develop the branding that customers have known for a decade. The evolution also includes a new strapline, ‘Trusted to deliver’, that reflects more than 50 years of experience in supplying to the trades, as well as communicating a continued focus on the customer experience.

The rebrand, incorporating new logos, a fresh colour palette and modern design, will be implemented across all communication channels, including both company websites and social media platforms. The websites for both businesses will also offer an improved user experience for visitors regardless of device used, so that customers will enjoy the same quick and smooth process whether in the office or out on site.

Visitors to the websites will be able to view a video about the evolution of the companies and will also be able to read about the five customer promises linked to the new ‘Trusted to deliver’ strapline:

  • Trusted to deliver what you need, when you need it.
  • Trusted to deliver quality service.
  • Trusted to deliver quality products.
  • Trusted to deliver stress-free shopping.
  • Trusted – based on thousands of Trustpilot reviews.

Dominick Sandford, Director and Head of Supply Chain, Merchandising & Marketing at IronmongeryDirect and ElectricalDirect said: “We are delighted to launch our new branding to customers and suppliers. We have always been a business that looks toward the future and this new, modern identity helps us to communicate that, as a clear articulation of the promises we make to our customers. It’s the same company, people, range, competitive pricing and award-winning service that customers know and trust, but with a fresh new look.”

The launch of the new brand identities follows the recent implementation of several key initiatives designed to enhance the customer experience. This includes updated flexible delivery options such as click and collect and same day delivery in selected postcodes, as well as new products added to the range, allowing customers even more choice at competitive prices.

IronmongeryDirect has the UK’s largest range of architectural ironmongery with over 18,000 products available for next day delivery. The new IronmongeryDirect catalogue is out on 22ndMarch, showcasing the extensive range available. ElectricalDirect has a range of 10,000 electrical products in stock with everything from sockets and wiring to smart home products available, with new products being added daily.

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