Bobcat Safety Footwear Unveils New PoS to Support Wholesaler Sales
Posted by: electime 19th June 2026
Bobcat Safety Footwear has introduced a new range of impactful point-of-sale (PoS) display boards designed to help wholesalers and distributors drive awareness and sales across its expanding safety footwear portfolio.
Designed to draw the eye, the new displays capture the bold, iconic identity of the Bobcat brand, combining impactful visuals with clear product information to help customers make faster purchasing decisions. Each board showcases up to five footwear styles from the range, spanning 27 SKUs with safety ratings from S3 to S7, including women’s-specific options.
The new PoS initiative forms part of a broader support package available to stockists including branded packaging and a suite of marketing materials, such as product brochures and leaflets. Wholesalers and distributors can also benefit from bespoke support and in-branch product demonstrations for both staff and customers, delivered remotely via phone or video, or through pre-arranged site visits.
In addition, the new Bobcat Safety Footwear website provides easy-to-access support tools, including a detailed overview of each product, along with full technical specifications, as well as a ‘become a stockist’ section.
Bobcat Safety Footwear has also implemented a hard-hitting national promotional campaign targeted at professional builders, installers and contractors, focused on driving trade buyers to the trade counter.
Peter Lawson, Brand Manager at Overland Shoes, the footwear industry powerhouse behind the Bobcat Safety Footwear range said: “For today’s customers who value ease and efficiency, taking the time to scroll through a product brochure or technical data sheet is often no longer an option. That’s why PoS is becoming an increasingly effective way for distributors and wholesalers to inform customers about new product developments and the associated benefits.
“We know that they have a small captive window to entice their busy customers so our new displays have been developed to combine strong visual impact with the established heritage of the Bobcat brand. We see this as an important toolkit to help our retail partners engage customers and support purchasing decisions at the trade counter.”
To enquire about stocking Bobcat Safety Footwear contact Peter Lawson at Overland Shoes: peter.lawson@overlandshoes.co.uk or 07887554205
For more information please visit www.bobcat-footwear.com
