Ovia strengthens UK sales team with three strategic appointments

  Posted by: electime      7th April 2026

Samuel Ferriday, Ben Swift, Lee Hems

Ovia, a leading name in lighting solutions for the professional electrical market, and part of Scolmore Group, has announced three key appointments to its UK sales team as the business continues its strong growth trajectory.

Ben Swift – Regional Sales Manager, Southern Region

Ovia is pleased to welcome Ben Swift as Regional Sales Manager for the Southern Region. Ben brings over 20 years of experience within the electrical industry, predominantly in lighting and the wholesale market. His career includes senior roles with a number of leading players in this sector.

Ben’s extensive industry knowledge, combined with his passion for lighting and proven leadership, will be instrumental as he takes responsibility for managing and developing Ovia’s Southern team of Area Sales Managers.

Lee Hems – Area Sales Manager, East Anglia and Essex

Joining Ben’s Southern team is Lee Hems, appointed Area Sales Manager for East Anglia and Essex. Lee brings over six years of experience in the specification lighting market, having progressed through several technical and customer facing roles.

Lee’s strong technical background, customer‑focused approach, and deep understanding of lighting solutions will support Ovia’s continued expansion across the region.

Samuel Ferriday – Area Sales Manager, West Midlands

Ovia also welcomes Samuel Ferriday as Area Sales Manager for the West Midlands. Samuel joins with a over a decade of experience in the electrical wholesale sector, having progressed through sales, account management, and branch management roles.

Samuel’s hands‑on experience in wholesale operations and customer relationship management positions him well to support Ovia’s growing customer base in the West Midlands.

Driving growth through expertise

Commenting on the latest appointments, Mike Collins, Managing Director, Ovia said: “These appointments reflect Ovia’s commitment to strengthening its regional presence and enhancing support for electrical wholesalers, contractors, and specifiers across the UK.

“Ben, Lee, and Samuel each bring valuable experience and energy to the business. Their combined expertise will play a key role in driving Ovia’s continued growth and delivering exceptional service to our customers.”