ANEW buying group announced as latest EDATA data pool sponsor
Posted by: electime 26th February 2026
Javier Garcia, EDATA team, EDA; Margaret Fitzsimons, CEO, EDA; Richard Baxter, Director of Systems & Procedures, Edmundson Electrical Ltd and outgoing Chair of EDA Data Services; Samantha McFall, CEO, ANEW; Julie Houghton, EDATA team, EDA; Richard Appleton, Head of Digitalisation, EDA
The Associated National Electrical Wholesalers (ANEW) buying group has announced its sponsorship of EDATA, the electrotechnical sector’s award-winning data pool, which is managed by the Electrical Distributors’ Association (EDA). ANEW is the latest of 27 top supply chain sponsors – a mix of leading wholesalers, manufacturers, and buying groups – to give their backing to the data pool. Free to every EDA wholesaler and branch, EDATA puts the power of high-quality manufacturer product information at the heart of every wholesaler business decision.
Samantha McFall, CEO at ANEW, said, “On behalf of our wholesaler members, it is important for ANEW to endorse the data pool. EDATA is a powerful data engine, not only as a stand-alone resource, but also its seamless integration with the software wholesalers rely on – from ERP and inventory management systems to e-commerce platforms – ensures accurate, high-quality product information is at the heart of every wholesaler business.
“The market is tough and we need to make the most of the resources available to us. With EDATA manufacturers know their product data is represented correctly, and it gives wholesalers an edge over slower, less-informed competitors as their contractor customers receive accurate product info, improving trust and satisfaction.
“As wholesaler businesses become more digitised, trusted product data drives performance, scalability, and profitability. We strongly advise all our approved suppliers to get involved with EDATA.”
Margaret Fitzsimons, CEO at the EDA, added “Having a leading wholesaler organisation like ANEW as an EDATA sponsors is more than a vote of confidence – it brings vision, experience, and a commitment to innovation that helps us ensure the data pool meets the evolving needs of wholesalers and manufacturers alike. Very importantly, it brings EDATA even closer to the ANEW members, who can benefit most from what EDATA has to offer and gives them a voice in the future development of the data pool. We look forward to working ever more closely with ANEW members in future.”
EDATA continues to grow with over 100 leading brands signed up to share high-quality product data with electrical wholesalers. Every EDA wholesaler has free access to the data pool where they can search and find answers to technical questions, download product data in bulk to populate web sites and other business systems, and generate PDF product data sheets in a consistent format for use with customer quotes, tenders, and O&M manuals.
EDATA sponsors:
- ABB Ltd – Electrification
- Aico Ltd
- ANEW buying group
- Ansell Lighting
- BED (Corby) Ltd
- CEF
- Cembre Ltd
- Collingwood Lighting
- Deta Electrical Co Ltd
- Dimplex
- Eaton
- Edmundson Electrical Ltd
- Electrium Sales (A Siemens Company)
- Europa
- Fegime UK
- Hager Ltd
- Legrand Electric Ltd
- LEW Electrical Distributors
- Luceco plc (BG Electrical)
- Marshall-Tufflex Ltd
- Prysmian Group
- Schneider Electric Ltd
- Stearn Electric Co Ltd
- The IBA buying group
- Thorn Lighting
- Toolbank Limited
- Vent-Axia
Launched in 2020 by the Electrical Distributors’ Association (EDA), the EDATA data pool is a cloud-based portal through which manufacturers can share their product data and images with multiple wholesalers simultaneously.
