Sirius partners with Bira to support Approved Members
Posted by: electime 29th September 2025
Sirius Buying Group, one of the UK’s major buying groups in the electrical appliance and kitchen retail industry is proud to announce the exciting new partnership with the British Independent Retailers Association, where Members to the group are automatically subscribed to Bira on sign-up.
The new partnership between Sirius and Bira, was unveiled at the recent Sirius AGM & Trade Show 2025 on 16th and 17th September 2025, and provides key benefits to Sirius Members to shape a better future for UK independent retailers. Mark Veysey, Operations Director at Sirius Buying Group says, “Our business centres around the support and growth of our members, which is why it makes total sense for us to partner with Bira, whose mission has always been to unite in support of the independent retail sector. To be able to provide this extra level of support will not only introduce new avenues for our Members to keep their businesses agile but also furnish them with all the perks that come with a combined Sirius and Bira membership.”
Features and benefits include Business Cover, Legal & HR, Vehicle Finance, Delivery Platform, Business Breakdown Cover, Business Rates Review, Opcharge – EV Charging, Rent & Lease Review, Private Medical Insurance, Workplace Pensions, Facial Recognition Security, Instore Music, Review Management Platform, Customer Rental Solutions, and more!
As the latest report from OBR reveals that GDP growth is forecast to reach 2.0% in 2026, empowering independent business owners is now more important than ever. And, as expectations around service, product knowledge and delivery continue to evolve, the independent retailer needs to be able to cater to an increasingly diverse UK population with confidence and a true point of difference.
Jeff Moody, CEO of Bira says, “Becoming a Bira member means you are part of a powerful collective, which is why Sirius now offer auto-enrolment to all qualifying Members in the Group. Central to our latest campaign to give a voice to more electrical appliance and kitchen retail businesses in the UK, partnering with Sirius means we can continue to play a critical role on the high street, with genuine savings of crucial business services for single retail outlets to small chains, and large department stores.”
Providing key benefits to Approved Members to Sirius, the British Independent Retailers Association (Bira) advocates for sustainable retail so it can help shape a better future for independent retailers in the UK. From strengthening relationships with market leading brands and service providers to providing access to the latest products, uniting with Sirius Buying Group and Bira will help independent retailers ultimately stay independent!
To find out how you can sign-up to become a member, please contact Sirius Buying Group:
📞 0330 133 8336 📩 siriusoffice@siriusbuyinggroup.co.uk 🌐 siriusbuyinggroup.co.uk
For all press enquiries, please contact Emily McCullagh at Publicity Engineers on 01992 478 109 / 07443 141 481 or email emily@publicityengineers.com
British Independent Retailers Association (Bira) – 0800 028 0245, bira.co.uk
