Youngsters get creative for Enterprise Challenge

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  Posted by: electime      7th August 2019

Youngsters put their marketing skills and imaginations to the test when they were visited for a Dragon’s Den style learning session by Rexel, a leading electrical distributor. 

The event, which was set up by Everton Football Club’s official charity as part of its ‘All About Enterprise’ scheme, saw children from five schools create a product that could solve a classroom problem and pitch the idea to a panel of judges, including the Head of Branch Marketing at Rexel.

Titled the Enterprise Challenge, schools across Everton were invited to compete in the challenge. Their task was to come up with a variety of creative and innovative ideas that were then judged by representatives from Rexel, Spie and Everton Football Club.

The winner presented their product and business plan for a refillable pen and ink dispenser, which wowed judges as something that supported the environment, was a realistic possibility in the classroom and was cost saving. 

Kate Adamcyzk, Head of Branch Marketing at Rexel, said: “We really enjoy working with Everton Football Club as they create these fun activities for young people, who may otherwise not be exposed to the world of marketing and business at their age.

“This challenge was particularly fun as we really got to see some creative ideas from the children. Our favourite one was the refillable pen for so many reasons. The team also presented really well and had a great plan on how to make this great an idea a real success.”

During the task team members all took on their own role, including marketing and advertising manager, design manager, finance manager and team manager and presenter. The task also required the teams to fully research the idea, price it, design the product and create a marketing approach.

The ‘All About Enterprise’ scheme is a pilot that the Premier League team set up to support local primary school children by introducing them to new skills, and opportunities in future life. The programme discusses topics that are not on the national curriculum such as technology, customer service, budgeting and finance, advertising and marketing and manufacturing. The aim of the Everton in the Community programme is to engage and empower pupils whose strengths may not lie in the standard curriculum and provide a change for them to experience new things and open up employment opportunities in the future.

Andrew Whittaker, Lead Coach at Everton Football Club, said: “We host these events with our partners and suppliers to show these young people the variety of jobs and roles that are out there for them. During such tasks the children get to explore the world of enterprise and learn essential skills that will be useful to them in the future.”

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